Googins and Anton is a Madison Wisconsin area investment management company offering financial advice and portfolio management services.

Googins & Anton : Madison / Middleton Investment Advisors

Wealth Management:  Straight Talk About Money

Straight Talk About Money


Sensible Investing = Sensible Risk-Taking

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Googins and Anton is an independent investment management company in the Greater Madison Wisconsin / Middleton area with over 50 years of combined financial advice, planning and wealth management experience.

We work with doctors, attorneys, professors, CPAs, business owners, teachers, managers, retirerees, organizations, (to name a few). We have many clients who live in other states and many happily retired clients.

Whether your assets are in cash, stocks and bonds, collateralized securities, mutual funds, reits, fixed or equity-index annuities, variable annuities, life insurance, government bonds, certificates of deposit, or real estate, we’ll work together to manage your portfolio to achieve individual aspirations.

We welcome new clients.

Email or Call us for a complimentary discussion: (608) 836-3229


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You can find the latest show here -- and when you're finished listening, call her for a free consultation.

She knows how to make money from your money: (608) 836-3229

Wise investments make money. Start today.

Ask Tracey Anton - Madison Middleton's Financial AdvisorRadio Personality Tracey Anton Offers Trusted Investment Advice

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Googins & Anton, Inc. is conveniently located on University Avenue in Middleton, Wisconsin.

© Googins & Anton Inc.
Middleton, Madison, Dane Co. WI
(608) 836-3229

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Googins and Anton is an independent investment and wealth management / financial planning and advisor company in greater Madison & Middleton Wisconsin areas. Googins and Anton is a Registered Investment Advisor company and our Financial Advisor expertise will make you money by using our more than 30 years of combined experience, listening to your goals, and investing accordingly. We've worked with professionals - doctors, attorneys, professors, CPAs, business owners, and organizations - for over 30 years. Call us for a complimentary discussion.

Legal Disclosure: This is not an offer to buy or sell securities. Information or opinions in this website are presented solely for informative purposes, and are not intended nor should they be construed as investment advice. The information provided in this website is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country.

Securities and investment advisory services offered through Googins & Anton, Inc., member FINRA / SIPC