Googins & Anton : Madison Area Investment Advisors

Over 50 years of combined financial advice & wealth management experience

Googins and Anton is an independent investment management company with over 50 years of combined financial advice, planning and wealth management experience. We work with doctors, attorneys, professors, CPAs, business owners, teachers, managers, retirerees, organizations, (to name a few) - in the greater Madison, Wisconsin area for more than 30 years. We have many clients who live in other states and many happily retired clients.

We've built our reputation on genuine care and concern for the success of EACH client. We’re small on purpose: it allows us to manage clients’ portfolios one investor at a time, and we’re not affiliated with banks or insurance companies; we’re independent which means your goals and agenda are our only concern.

Comfortable retirements, second homes, assets to use for children’s college educations and weddings - are the goals we help our clients achieve every day.

Whether your assets are in cash, stocks and bonds, collateralized securities, mutual funds, reits, fixed or equity-index annuities, variable annuities, life insurance, government bonds, certificates of deposit, or real estate, we’ll work together to manage your portfolio to achieve individual aspirations.

Call us for a complimentary discussion.

• EVERYBODY gets special treatment with 1 on 1 investment portfolio management.
• We listen to your needs where your goals become our goals.
• We’re independent / not affiliated with banks or insurance companies which may have secondary agendas.
• We’re friendly, approachable and knowledgeable.

This September we launched a new campaign geared towards empowering women in all things financial.

We've posted all sorts of information on important topics like: new jobs/401ks, retirement, investment strategies, inheritance, and how to become a self-made women (how rich women get rich) ...

go there now --->

(We help guys too!)

Straight Talk About Money

Tune into our weekly radio show - Straight Talk About Money - where lively and passionate discussions take place about making money, offering sound financial advice, and sharing our more than 50 years of investment and wealth management experience.

• Saturdays: 8:30 – 9:00 am WTDY / AM 1670
• Sundays: 8:30 - 9:00 am WTLX / FM 100.5

What's Behind a 4% Withdrawal Recommendation for Retirement Accounts?

Perhaps you're retired or are living on an inheritance. You have capital and need additional spending money each year. The secret is withdrawing consistently at a rate that will not eat up your capital. In fact, you would like your capital to grow! Yes! That's possible and not unreasonable.

Some advisors and products like to scare you. They quote low percentage withdrawals of 4% and want you to purchase an annuity effectively willing them the principal in your account. A good deal for them, bad deal for you and your beneficiaries. Googins and Anton helps people spend more and pass on everything remaining to loved ones. Don't settle for less. Listen here: Living on Retirement

Googins & Anton, Inc. is conveniently located on University Avenue in Middleton, Wisconsin.