Our Team

Find top-notch certified financial planners in Madison, WI, like Louise Googins.


Louise Googins has been helping people with their money since 1978.

Googins Advisors Inc. takes its mission of helping people achieve financial independence seriously. Over the years, people have been pleased to see how compound interest and consistent tax planning can help achieve their long-term goals.

Louise holds licenses required to do her work in the industry. (Request our ADV - part II and Schedules.)

Louise has conducted seminars on financial planning and hosted radio talk programs.

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Karl Kuelthau has been in the securities industry for sixteen years, most recently as an advisor with Northwestern Mutual. He has degrees from Lawrence and Marquette Universities in economics, business and law.

His credentials include CFA (Chartered Financial Analyst), CLU (Chartered Life Underwriter), JD (Juris Doctorate) and MBA (Master of Business Administration).

Karl and his wife, Tiffany, have two children, Taylor and Jack. Karl enjoys the outdoors and spends time snow and water skiing, wind-surfing, bicycling and playing tennis.

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Andy Yadro is a graduate of the UW-Madison School of Business in Finance, Investment and Banking. During school, Andy worked several years as an intern for Googins Advisors and now serves as a financial advisor.

Prior to his return, Andy held an executive position as a District Manager with Aldi where he was responsible for operations of a multi-million dollar business.

Andy has strong ties to the community and is a lifelong resident of the Middleton, Madison area.

He enjoys volunteering for youth hockey; he and his father built the Middleton Wings high school hockey program and he serves as a coach and mentor for area players.

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MICHAEL GOOGINS, Administrative Assistant

Michael Googins is an administrative assistant, and has a long history of working for Googins Advisors.

Michael serves as a liaison for clients and advisors. He has a degree from Ripon College with a double major in History and Philosophy.

KIM RANKIN, Accountant

Kim Rankin is our accountant. She graduated from the UW School of Business with a double major in Finance and Risk Management.

She was a member of the UW Women's Basketball Team; sports are a continuing interest in her life.

VALERI HOOPER, University of Wisconsin Intern


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